Arizona’s Route 66 Communities Launch Passport Program
Leave the Interstate behind and come make new memories on an old road. Arizona’s Route 66 is one of only 37 roads in the entire United States that has been designated by the Secretary of Transportation as an All-American Road… a destination onto itself. Explore for yourself the heart and soul of Americana found in the unique communities that stretch across Northern Arizona on the remaining portions of Route 66. To guide you to the wonders to explore on your journey, be sure to pick up an Arizona’s Historic Route 66 Passport which was just unveiled on May 27th, 2010.
ALL AMERICAN ROAD
The passport is a collaborative effort between the Route 66 communities to provide a snapshot of what there is to see across the Route, and it couldn’t be more fun. Along the way you’ll collect passport stamps from the communities and attractions. If you collect 7 or more stamps you’ll receive a certificate of accomplishment ready to frame, and passport holders collecting 8 or more stamps will receive giveaway items from the Route 66 communities. If you collect all 10 stamps you will be entered into an annual grand prize drawing which will be held each June starting June 2011.
The traveler will redeem the passport at one of the Route 66 gateway communities (Kingman, Flagstaff, or Holbrook), or by mailing the redemption coupon to the Association. Before collecting their prize(s), the visitor will complete a short survey at the back of the passport. This survey will be removed from the passport when redeemed, and the passport will become a souvenir for the traveler. The Association will collect the surveys and provide the communities with a quarterly report.
ARIZONA RT 66 PASSPORT PROGRAM
50,000 passports will be printed the first year, beginning April 2010. The passports will be available at all welcome/visitor centers, at participating attractions, and businesses along Route 66. It is anticipated that the passports will also be distributed by the Arizona Office of Tourism in Phoenix, Lupton, and promoted in foreign countries such as Germany, Japan, and France. Point of sale materials will be provided to each distribution center.
Passports are available at welcome centers across the Route, by contacting the Association at 928-753-5001
FAQ: The passport contains all the information on how the Passport Program works, but questions will still come up from time to time. The following are answers to the most frequently asked questions plus a list of participating Route 66 businesses: